What sets us apart from other driving training providers is our commitment to bespoke, personalised learning. The idea of a rigid, one-size-fits-all driving course is something we can’t stand. They’re uninspiring, monotonous, and they rarely bring out the best in a driver. So, when we say “bespoke training,” what does that really mean?
For us, it’s about understanding that every driver is unique. Whether you’re a business driver or a private client, we see you as an individual with your own needs, challenges, and goals. Your driving experience is shaped by a range of internal and external factors, and we’re here to tailor your training to fit those, ensuring it’s relevant, effective, and empowering.
Internal elements:
- Personality type
- Attitudes
- Spatial awareness
- Eyesight
- Concentration
- Reaction times
- Coordination
- Stress levels
- Mental health
- Physical health (including mobility)
.
External elements:
- Years of driving experience
- Type of driving experience (vehicle power/type)
- Mileage covered
- Positive driving experiences (training/enjoyable experiences/positive driving memories)
- Negative driving experiences (road traffic accidents, convictions, driving frustrations)
.
The sum of these elements above is what makes up a driver’s profile. By talking with the driver, we get a good understanding of what they are like when they drive. This means we can tailor a course to their needs. To offer bespoke training.
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Types of drivers:
Here are just a few examples of the drivers we’ve helped, and how we support them in overcoming their challenges.
Anxious About Motorways – For some, the thought of driving on motorways can be overwhelming. These drivers often come to us after having had one or more negative experiences, combined with a cautious and reflective nature. Their anxiety isn’t about motorways themselves, but a specific aspect of driving that triggers fear when they’re on these faster, busier roads.
Our tailored training focuses on understanding their past experiences and addressing the specific triggers that cause their fear. By equipping them with the tools to anticipate and manage these anxiety-provoking situations, we help them rebuild confidence, step by step. Through this focused support, they learn to navigate motorways safely and, more importantly, with a sense of control. As they gain confidence in handling challenging situations, their overall driving improves, and the fear that once felt overwhelming begins to fade.
Refresher driving course – Many of the drivers who come to us for a refresher course have specific concerns they want to address.
These drivers often have limited driving experience and typically possess a thoughtful, responsible nature. For them, a refresher course isn’t just about more driving lessons; it’s about receiving a tailored, bespoke series of sessions that focus on their unique needs and challenges. We take the time to understand them as individuals, identifying the areas that require attention and providing the support they need to feel confident and safe on the road again. Our goal is to help them regain control and comfort behind the wheel, at their own pace.
Younger driver training – This course is typically booked by parents who want to support their child after they’ve passed their driving test or following a collision. While younger drivers may face challenges such as limited experience and fewer opportunities to drive different vehicles, they also bring many advantages to the table.
Young drivers often benefit from quicker reaction times, good overall health, and a natural openness to learning and change. With these strengths in mind, our training is specifically tailored to their needs. Unlike traditional driving lessons, this course is more advanced and focuses less on correcting ingrained habits, which is often the case with more experienced drivers. Instead, the emphasis is on fostering positive skills and building confidence, allowing younger drivers to learn and adapt quickly, ensuring they gain the best driving foundation possible.
Post RTC driving course – This course is designed for individuals who have experienced a Road Traffic Collision (RTC), a traumatic event that can have a profound impact. The way someone recovers from such an experience is deeply influenced by their personal resilience and internal factors. For example, individuals who may experience mental health challenges, such as anxiety, may find they require additional support to rebuild their confidence and re-establish a sense of safety on the road.
Our training approach is sensitive to these emotional and psychological aspects. If a driver has developed a specific phobia of certain roads, such as motorways, after an RTC, we tailor the training to focus on those particular routes. We delve into the root causes of their fear, often tied to the incident itself. For instance, a driver who was rear-ended may have developed a strong aversion to close-following vehicles, leading them to avoid motorways altogether. We understand this and design the training to address those specific fears, helping the driver gradually regain confidence and control over their driving experience.
What about business clients?
Business clients make up a significant portion of our customer base. Although the driver may not always be the one who initiates the course, we are committed to offering a fully bespoke service tailored to their specific needs. We take the time to understand the unique challenges faced by each driver, ensuring that the training is not only effective but also aligned with both the business’s objectives and the driver’s personal development.
Below are a few examples of fleet/company drivers we help.
Van drivers – Business clients come to us when one or more of their drivers need to operate a van as part of their role. Whether they’re experienced van drivers or new to them, we provide bespoke training tailored to each individual.
For many, the size of a van can be intimidating, especially for those transitioning from driving a car. We dedicate time to improving their use of mirrors, enhancing their observation skills, and mastering reversing – areas where van collisions most commonly occur.
If there are underlying issues, such as anxiety about driving a van or resistance to training (e.g., “I don’t need advice on how to drive a van”), we identify and address these barriers, adapting the training to ensure it resonates.
In one session, we can build the confidence of a nervous driver, and in another, we can work with a driver who may need to adjust their attitude. The beauty of our approach is that we customise the training to fit the driver, ensuring maximum effectiveness.
Car drivers – Our car driver training for business customers spans a wide range of needs and backgrounds. Some drivers cover high annual mileage, while others drive less frequently. Regardless of the specifics, each training program is tailored to the individual, focusing on both the internal and external factors that influence their driving. Some drivers may benefit from a straightforward bespoke course, while others may require more specialised support.
After each training session, we provide a detailed driving report for each driver, delivered via email. This report includes an assessment of their occupational road risk, giving you clear insights into the driving standards within your fleet, down to a highly detailed level. If any drivers are identified as “at-risk,” we’ll bring this to your attention so that appropriate action can be taken.
Whether you’re a private or business customer, our courses are designed with one goal in mind: to create positive, lasting changes that enhance safety and confidence on the road.